Wednesday, April 22, 2009

exercise 11


I chose to analyze this magazine cover because it displays navigation, but does have some problems. While this cover is visually appealing it's navigation is not successful.  First, you start at the title that is a different typeface and bigger scale than the rest of the text. So the background text is supposed to inform the reader of what he magazine has to offer inside. Problem is it's extremely hard to navigate through this cover and separate the topics. One clever element that navigates the reader from top to bottom is the use of scaling text smaller the lower you go but than as something is important it will be enlarged. If you read the content it navigates you directly in.... looking at the image, then reading the text and then opening the magazine. So the navigation in this cover is successful but took a few glances for me to get it right,  because initially you tend to jump from the bigger scaled words and pass up the small text. 

This poster shows a lot of motion and movement. Although there is only text on a print its direction, scale and opacity suggest motion. Each sentence is curved to the left giving the overall image as a whole seem as if it spiraling downwards, maybe being flushed down a toilet. Also, as the words get closer to the center the smaller the font size. All the text is at an angle and not flat horizontal or vertical making the text look flat, this text definitely suggests movement.